What is sleep tourism and why is it on the rise?
Amid the so-called sleep epidemic a solid eight-hour sleep has become a sought-after luxury and something we’re all keen to shout about. With travel and wellbeing so intrinsically interconnected, it’s no wonder our collective desire for a successful snooze has driven a new and booming category of travel: sleep tourism.
Sleep tourism is a burgeoning area of travel where getting a good night’s kip is the number-one priority.While hotels have long boasted about their ability to offer just this, sleep tourism is far more than high thread count sheets and extensive pillow menus. It’s all about creating a travel experience where improving sleep is at the core, whether that’s a week-long, one-off retreat to learn the art of sleeping well, a medical-led stay where issues are diagnosed and treated or a relaxing break with daily sleep-inducing spa treatments. Most notably, it’s a trend that’s here to stay.
Gen Z has made sleep and sleep tourism its latest flex. It turns out, those born between 1995-2010 are the most intentional group about prioritizing sleep – and they are willing to pay for it, according to a Skift Research.
